The Magic Behind Beaulieu’s Magic Fresh® Carpet

Jasmine

Jasmine

In the summer of 2009,  Beaulieu of America released the findings of an independent lab test (Centaur Technologies in Calhoun, Ga) that revealed they had truly found a way to add odor-destroying power to their carpet.   The test was conducted as a blind smell test with a series carpet samples treated with Magic Fresh® and another series of untreated carpet samples, all equally exposed to the same amount of pet urine to evaluate the odor controlling abilities of Magic Fresh®.

Right away several men and women were asked to judge the strength of the odor several times over a period of two days.  Air quality tests were also ran concurrently to assess the presence of pet urine in the air. The results were amazing at day two for the carpets treated with Magic Fresh®.  The Magic Fresh® samples exhibited a dramatic decline in the air ammonia levels, as well as became undetectable to the participants of the smell test. 

10 percent Ammonia solution to use as the product for the smell test

10 percent Ammonia solution to use as the product for the smell test

Sure this looks good on paper, but does it really work?   I decided to do my own test, using Touch of Heaven II from our private Beaulieu line up, and in all fairness, another quality Beaulieu of America product from our line up called Key Largo.  I obtained a 10 percent Ammonia solution to use as the product for the smell test, and I will check immediately after I apply the solution, 24 hours after I apply the solution and 48 hours after application.

Touch of Heaven II

Touch of Heaven II

Immediately following application of the ammonia solution, I checked to see if there would be any apparent difference in odor between Touch of Heaven II and the Key Largo samples.  (Keep in mind that while Key Largo is also a high quality product, it does not have the Magic Fresh technology as the Touch of Heaven II does.)    At this point the odor being emitted from each is quite strong, and there is no apparent difference between the two at this time.

Key Largo

Key Largo

24 hours later….

The smell of ammonia is not as strong on either of the carpet swatches, but Touch of Heaven II shows absolutely no sign of the ammonia odor whatsoever. 

48 hours later….

48 Hours Later

48 Hours Later

After two days the ammonia smell was still noticeable (barely) on the Key Largo sample and hasn’t been detectable since the first 24 hours on the Touch of Heaven II swatch.   This product does in fact work, and would be an excellent consideration for anyone with a busy household, or anyone with a smoker in the family.   This carpet has also shown to significantly neutralize the odor from cigarettes and cigars, and is so powerful that it will even negate air fresheners. 

Visit our web site at GeorgiaCarpet.com, and look for carpets made with the Magic Fresh  odor system, and try this test for yourself.  Some of our best sellers include:

Touch of Heaven I and II

Dreams Come True I and II

For more information regarding Magic Fresh, also visit Beaulieu of America.